Union – Analogtronics (Album Review)

About The Artist:
Union is a hip hop group based in Paris, France also known as Union Analogtronics. The group is comprised of two production based artists named OJ & Gold. They primarily work with vintage keyboards and synth instruments. Analogtronics is a word combination defining “the analog at the service of the electronic”.

The Review:
First off, I must say that this project kind of came out of nowhere for me. What originally attracted me was the dope list of artist features they had on the project, then when I got to listening to the snippets of the album, I was really impressed with the nice electro soul sound they provided consistently throughout the project. One of the standout tracks with a smooth melody is their single with Talib Kweli and Sly Johnson entitled “Time Leak”. Kweli really gets off on this track, I feel like the beat brings out the best in his emceeing talents. He probably should work with more artists like this. I also enjoyed the MF DOOM track, which initially led me to check out the entire album. DOOM basically goes in swiftly with this non stop flow that really urges you to listen a few times to catch what he’s saying in the rhyme. He has a catchy yet funny line that goes “She let her man go, her man said yo no tango” delivered in true DOOM rhyme style. This track is actually called “Co Co Mango” and all though not on the album, there’s also a remix produced by Damu The Fudgemunk which I shared last week. The album goes into some really delightful instrumental moments, just encouraging you to vibe and chillax to the album’s consistent electro soul sound. I mean this project just doesn’t miss, just about all the emcees from Moka Only, to Elzhi, Roc Marciano and Guilty Simpson basically ride the laid back vibe of these instrumentals. Track 10 AKA “Blue Wave” reminds me of something Nicolay of The Foreign Exchange would produce. If you’re a fan of artists like The Foreign Exchange, J. Davey, Dela, Eric Lau , J. Dilla and other similar artists, you’ll definitely enjoy this album. Well job done by OJ & Gold of Union. This project certainly does not dissapoint. While there are some tracks I enjoy better than others, I can say that there aren’t any tracks I can’t listen to. The album flows in a way that you kind of get lost in the music, but in a good way! You’ll enjoy. I give this album a rating of 7.5 out of 10

Union's Album Analogtronics was released on Fat Beats Records and can be purchased at fatbeats, itunes and various other physical and digital music retailers.

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